Gemma Wright Rein, reign, and even rain! Those pesky homophones are at it again, causing havoc and confusion in the English language. In true ProCopyTips style, let me take you through the meaning behind each word, how and when to use it, and how to remember the difference. Let’s look at the spelling, use, and meaning behind … Read more
Both Compliment and Complement are similar in both spelling and meaning, so it’s easy to see why get so many of us in a muddle. Let’s look at the difference between Compliment vs Complement and then I’ll take you through some examples so you can use both words confidently. A compliment is when you say … Read more
Advise and advice look and sound very similar, however, understanding which is the right word to use can be confusing. The good news is it’s straightforward once you get the hang of it. First, you need to understand the basic difference between the two words, then I’ll explain how to use them, so you can … Read more
The ‘former’ and the ‘latter’ are words used in English to refer to the position of something in a sequence. It sounds simple, but getting it right every time can be tricky. Here’s our quick guide to getting it right every time. What Does The Former Mean? The ‘former’ is a term used to describe … Read more
The two words are very similar, so in the spatter vs splatter debate, which should you use and when? If you spill, spray or drop a liquid is the resulting mess spatter or splatter? For those of us who love a good police drama, you may already be familiar with the word spatter and its … Read more
Lay Or Lie, Laid Off Or Layed Off, Lay-In Or Lie In Bed – Which Is Right? Words such as lay, lie, laid, lay, and lied might sound alike but that doesn’t mean they mean the same thing. Here’s how to use each one with confidence and get it right every time. English is seemingly … Read more
Many of our favorite copywriting formulas have a simple acronym or catchy name to make them memorable. While AICPBSAWN doesn’t roll nicely off the tongue, it’s a great formula for copy that really converts. If you are experiencing a lot of abandoned carts, low dwell times, or if you simply need to write more effective … Read more
They sound the same but mean different things. Do things go into effect or go into affect? Here’s my explanation. It’s a commonly used phrase, but an easy one to get confused when writing – does the policy, law, or contract go into “effect” or into “affect?”. The answer is “Goes into effect”. Things go … Read more
To answer the question of whether we should use “these data” or “this data”, we first need to consider what we are referring to. Data is any factual information, such as figures, statistics, or measurements that are grouped for calculation, analysis, or reasoning. The word data is the plural form of the Latin word ‘datum’, … Read more
The English language can be frustrating, as it has many rules with exceptions. For example, you’ve likely heard the phrase, “drop the -e and add -ing”. It’s catchy, it rhymes, and—for the most part—it’s true. But what about when it’s not? You may end up looking for errors where there are none, i.e., is it … Read more
