The 1-2-3-4 Formula Explained

1-2-3-4 Formula

The best copywriting formulas always seem to be the simplest. It doesn’t get much simpler than 1-2-3-4, does it? The 1-2-3-4 copywriting formula can help you create persuasive, relatable copy for any audience. What is the 1-2-3-4 Formula? Each number in the 1234 formula corresponds with something a potential buyer will want to know before … Read more

The String of Pearls Copywriting Formula Explained

In this post, we’ll look at the string of pearls copywriting formula and how you can use it to write like Tarantino. While most movies focus on one narrative, some tell multiple stories which fit together perfectly in the end. Tarantino films are great examples. Each storyline in Pulp Fiction can stand on its own, … Read more

Open Loops – The Art of the Cliffhanger

While reaching your audience has become easier, holding their attention is harder than ever. Your copy is a small island surrounded by thousands of others trying to steal your audience. How can you convince readers to spend their free time lounging on your copywriting beach instead of hopping over to another one? In this post, … Read more

Basic Letter Formats: Which Should I Use?

Letter Formats

When writing a formal letter, you’ll need to use a format. I’ll go over basic letter formats and when you’ll want to use each of them. While the main parts of a letter will usually remain the same, changes in formatting can affect its presentation and professionalism. While letter writing has fallen out of fashion, … Read more

Awesome Places to Find Paid Freelance Writing Jobs

Find Paid Freelance Writing Jobs

It can be tough and time consuming to find paid freelance writing jobs, particuarly when you’re starting out. So I’ve pulled together a list of the best job boards, agencies, websites etc. to help you out. I’ve tried to cover a range of places where you’ll find freelance writing work at different price points, from … Read more

Star-Chain-Hook: A Simple Content Formula for Creating Hooks


We’ve already discussed the importance of hooks in your copy and covered general guidelines for writing them. Still, it can be difficult to know whether you’ve taken the best approach in writing your hook. In this post, we’ll be looking at one of the most effective hook writing formulas, the star-chain-hook. Star-Chain-Hooks and How to … Read more

Copywriting Checklist – Our 10 Step Guide to Great Copy

copywriting checklist

Beginning a new copywriting project can feel daunting. I always get excited by the opportunity of trying new approaches or ideas, but end up overwhelmed by the number of possibilities. Having a copywriting checklist to follow can take a lot of pressure off your shoulders during the writing process. What is a Copywriting Checklist? A … Read more

Writing Aesthetic – How to Find Your Vibe

Writing Aesthetic

Most of the time, writing aesthetic only comes up in discussions about novels and short stories. However, the topic is fascinating and something every type of writer should consider. True, I may be a little biased having spent four years and quite a bit of money taking classes studying them. But I only really learned … Read more