Basic Letter Formats: Which Should I Use?

Letter Formats

When writing a formal letter, you’ll need to use a format. I’ll go over basic letter formats and when you’ll want to use each of them. While the main parts of the letter will usually remain the same, changes in formatting can affect its presentation and professionalism. While letter writing has fallen out of fashion, … Read more

Awesome Places to Find Paid Freelance Writing Jobs

Find Paid Freelance Writing Jobs

It can be tough and time consuming to find paid freelance writing jobs, particuarly when you’re starting out. So I’ve pulled together a list of the best job boards, agencies, websites etc. to help you out. I’ve tried to cover a range of places where you’ll find freelance writing work at different price points, from … Read more

Star-Chain-Hook: A Simple Content Formula for Creating Hooks


We’ve already discussed the importance of hooks in your copy and covered general guidelines for writing them. Still, it can be difficult to know whether you’ve taken the best approach in writing your hook. In this post, we’ll be looking at one of the most effective hook writing formulas, the star-chain-hook. Star-Chain-Hooks and How to … Read more

Copywriting Checklist – Our 10 Step Guide to Great Copy

copywriting checklist

Beginning a new copywriting project can feel daunting. I always get excited by the opportunity of trying new approaches or ideas, but end up overwhelmed by the number of possibilities. Having a copywriting checklist to follow can take a lot of pressure off your shoulders during the writing process. What is a Copywriting Checklist? A … Read more

Writing Aesthetic – How to Find Your Vibe

Writing Aesthetic

Most of the time, writing aesthetic only comes up in discussions about novels and short stories. However, the topic is fascinating and something every type of writer should consider. True, I may be a little biased having spent four years and quite a bit of money taking classes studying them. But I only really learned … Read more

Writing Conventions – Giving Your Content Clarity

writing conventions

Even if they’ve never heard of the term, most people have used writing conventions before. This is doubly true in the case of people who make a living, such as freelance copywriters. I’ll provide a brief overview of writing conventions in this post and explain why they are so important to the writing process. What … Read more

10 Effective Hook Examples for Compelling Copy

hook examples

Do you want to double your conversions with a single, simple trick that takes only 5 minutes to learn? Yeah, me too. I can’t give you any guarantees, but I can provide some advice on crafting effective hooks and some hook examples. What is a Copywriting Hook? A copywriting hook is usually the introductory sentence … Read more

How to Find Freelance Writing Clients

Find Freelance Writing Clients

Finding clients is a constant struggle for freelance copywriters. It’s part of the burden we take on as both employees and managers of our own independent businesses. If you aren’t spending just as much, or more, time marketing your business as you are writing, you’ll quickly find your project pool drying up. However, there are … Read more