Grant Simpson 
The best copywriting formulas always seem to be the simplest. It doesn’t get much simpler than 1-2-3-4, does it? The 1-2-3-4 copywriting formula can help you create persuasive, relatable copy for any audience. What is the 1-2-3-4 Formula? Each number in the 1234 formula corresponds with something a potential buyer will want to know before … Read more
In this post, we’ll look at the string of pearls copywriting formula and how you can use it to write like Tarantino. While most movies focus on one narrative, some tell multiple stories which fit together perfectly in the end. Tarantino films are great examples. Each storyline in Pulp Fiction can stand on its own, … Read more
While reaching your audience has become easier, holding their attention is harder than ever. Your copy is a small island surrounded by thousands of others trying to steal your audience. How can you convince readers to spend their free time lounging on your copywriting beach instead of hopping over to another one? In this post, … Read more
Copywriting formulas are great ways to increasing your copy’s effectiveness. One of the most commonly used formulas is the PAS formula. Below, I’ll go over the PAS copywriting formula and how to implement it in your copywriting. What is the PAS Formula? Part of the appeal of the PAS copywriting formula is its simplicity. You … Read more
When writing a formal letter, you’ll need to use a format. I’ll go over basic letter formats and when you’ll want to use each of them. While the main parts of a letter will usually remain the same, changes in formatting can affect its presentation and professionalism. While letter writing has fallen out of fashion, … Read more
It can be tough and time consuming to find paid freelance writing jobs, particuarly when you’re starting out. So I’ve pulled together a list of the best job boards, agencies, websites etc. to help you out. I’ve tried to cover a range of places where you’ll find freelance writing work at different price points, from … Read more
We’ve already discussed the importance of hooks in your copy and covered general guidelines for writing them. Still, it can be difficult to know whether you’ve taken the best approach in writing your hook. In this post, we’ll be looking at one of the most effective hook writing formulas, the star-chain-hook. Star-Chain-Hooks and How to … Read more
Beginning a new copywriting project can feel daunting. I always get excited by the opportunity of trying new approaches or ideas, but end up overwhelmed by the number of possibilities. Having a copywriting checklist to follow can take a lot of pressure off your shoulders during the writing process. What is a Copywriting Checklist? A … Read more
Most of the time, writing aesthetic only comes up in discussions about novels and short stories. However, the topic is fascinating and something every type of writer should consider. True, I may be a little biased having spent four years and quite a bit of money taking classes studying them. But I only really learned … Read more
There are 7 parts of a letter in the standard format, these are: 1. Heading The heading is important as it tells the recipient where to contact you or the business that hired you. You’ll want to include your street address, city, state, and zip code in the heading. However, don’t write your name or … Read more
