Writing Conventions – Giving Your Content Clarity

writing conventions

Even if they’ve never heard of the term, most people have used writing conventions before. This is doubly true in the case of people who make a living, such as freelance copywriters. I’ll provide a brief overview of writing conventions in this post and explain why they are so important to the writing process. What … Read more

10 Effective Hook Examples for Compelling Copy

hook examples

Do you want to double your conversions with a single, simple trick that takes only 5 minutes to learn? Yeah, me too. I can’t give you any guarantees, but I can provide some advice on crafting effective hooks and some hook examples. What is a Copywriting Hook? A copywriting hook is usually the introductory sentence … Read more

How to Find Freelance Writing Clients

Find Freelance Writing Clients

Finding clients is a constant struggle for freelance copywriters. It’s part of the burden we take on as both employees and managers of our own independent businesses. If you aren’t spending just as much, or more, time marketing your business as you are writing, you’ll quickly find your project pool drying up. However, there are … Read more

Skeleton Outline – A Copywriter’s Guide

skeleton outline

Skeleton outlines (or skeleton drafts) are an important tool for beginner and pro freelancers. Despite their spooky name, they are easy to use and improve your writing speed, efficiency, and structure. What is a Skeleton Outline? The key to understanding skeleton outlines lies in the name. It helps you construct the skeleton of your post … Read more

Copywriting Tips for Beginners & Pros

copywriting tips

Both beginner and pro copywriters have the same goal; producing good, influential copy. Whether fresh-faced or grizzled, if a copywriter can’t produce this consistently, they’ll find work opportunities drying up quickly. That’s why we’ve compiled a list of the best copywriting tips to aid both newbies and veteran freelancers. The list below is by no … Read more

Sell a Copywriting Service Not a Product

Ever wondered why some freelance writers can charge $1,000 for writing a 1,000-word blog post whilst others can only charge $30? It’s because they are selling a copywriting service, not a product. Sure at the very low-end price-wise, you’re going to get poor grammar, poor flow, awkward construction, etc., but no one is going to … Read more

Freelance Copywriting Fees – What and How to Charge

freelance copywriting fees

If you’re struggling to set the correct freelance copywriting fees for you, then you’ve come to the right place. I’ll look at different pricing methods, copywriting rates, and other pricing considerations to help you decide on your own copywriting fees. Pricing your work is one of the most difficult steps in any freelancer’s path towards … Read more

Hidden Emotional Motivators That Make People Buy

Emotional Motivators

People buy a product or a service for two reasons, logic & emotion. Tapping into the latter of these, hidden emotional motivators, is key in creating copy that sells. When people buy a car, they undoubtedly have a logical reason behind needing a car. It will get them from point A to point B. But … Read more

Design Concepts Every Copywriter Should Know

Design Concepts

Whether you are a freelance copywriter working with a designer or a blogger doing everything yourself, understanding some basic design concepts will elevate your copy. However good your content, good design is crucial for it to work whether that be for print or the web. Proximity Proximity argues that designers should group visually similar or … Read more

Write A Guarantee to Boost Your Sales

Write a Guarantee

A guarantee builds customer trust and lends credibility to your company. But how do you actually write a guarantee that works? Most people think guarantee policies are just more complicated refund policies. It can be a frightening undertaking for a business, but the benefit gained from a guarantee far outweighs the risk involved. Let’s go … Read more