Effective Copy Strategy – Our 7 Step Guide

Copy Strategy

Every professional writer seeks to master the craft of writing effective copy that clearly communicates your message. But sometimes writing needs to do more than communicate: it needs to convert. When writing for marketing and advertising, the copy strategy helps guide writing that drives leads and sales. Here are my steps to developing an effective … Read more

Writing Mechanics: The Blueprint to Effective Writing

writing mechanics

You may have the best content ideas, and understand all the principles of effective writing, but none of it makes a difference if you don’t know how to put a sentence together. Writing mechanics are the fundamental tools and structures of writing, and without them a reader won’t understand your writing, let alone be persuaded … Read more

How to Differentiate Yourself as a Freelance Writer

How to Differentiate Yourself as a Freelance Writer

Successful freelance writing is about more than the ability to write, or your command of a language. Writing platforms, content mills, and job boards are full of writers, and there is stiff competition for almost all decent writing jobs. If you want to get better opportunities, work with better clients, and earn more money as … Read more

Business Tips for Freelance Writers

Business Tips for Freelance Writers

Being a freelance copywriter is primarily about doing the work: writing every day. However, being a successful freelance writer is also about being a good small business owner. You need the same skills and tools to manage a writing business just like any other. Many freelance writers have the writing skills and creativity to be … Read more

Writing Conventions for the Web – The Complete Guide

Writing Conventions for the Web

Global demand for web content has created endless opportunities for freelance writers. Every enterprise needs a website, and every business needs visibility in search engines, so there is a huge demand for effective web copywriting. If you have a background in creative writing, journalism, or advertising, it’s not difficult to learn how to write for … Read more

Writing Sprints: The Race to Great Copy is On!

writing sprints

Whether you are a creative writer or a copywriter, whether you are just starting out or have been a pro for years, there are times when your productivity plummets. It seems like hour after hour goes by, and somehow there still aren’t any words on the page. No matter what’s causing your slump, writing sprints … Read more

How to Track Your Copywriting Projects

Copywriting Project Tracking

Staying organized is an essential skill for any freelancer, and especially so for freelance writers. Many copywriting projects have multiple phases and rounds of review, and each milestone can have an associated deadline and discussion… tracking it all can be a challenge. Successful freelancing requires nearly as much project management as it does writing, so … Read more