Rebekah Villon Most copywriting formulas are focused on moving prospects further along the sales funnel, persuading them to purchase your solution or take your desired action. But what about people who aren’t in your funnel at all? What about readers who not only aren’t interested in your solution, but aren’t even aware that they have a problem? … Read more
The 4 U’s is more than a copywriting formula. It’s an incredibly useful checklist for writing strong copy for almost any application. It’s a powerful, versatile copywriting formula that all writers should have in their tool kit. What is the 4 U’s Formula? The 4 U’s copywriting formula was developed by entrepreneur Michael Masterson, and … Read more
The FAB formula is one of the most powerful copywriting formulas for selling a product or service. Along with the AIDA formula, it’s one of the most frequently used formulas in sales and marketing, because it is so effective and useful in so many sales applications. What is the FAB Formula? The FAB formula stands … Read more
As part of our ongoing series on copywriting formulas, today I’m explaining the 3 Whys formula. However, the 3 Whys are so much more than a powerful formula for creating compelling copy. The 3 Whys are also a great tool for exploring strategy, defining goals and focus, and finding the meaning behind your work. The … Read more
If you need a copywriting formula that is proven to increase sales and conversions, consider the AIDPPC formula. Invented by marketing copywriting master Robert Collier, AIDPPC can form the foundation for your sales copy, and for your entire sales strategy. What is the AIDPPC Formula? AIDPPC stands for Attention, Interest, Description, Persuasion, Proof, and Close. … Read more
Copywriting formulas are a great way to deliver powerful copy with proven effectiveness in less time. Instead of reinventing the wheel for each campaign, you can simply choose the right formula for your copy, and then modify it for your client, their product, and their customer. The BAB (before, after, bridge) formula is a great … Read more
The star-story-solution formula is an incredibly effective technique for sales and lead generation. In fact it’s so effective that, once you know it, you’ll recognize it everywhere. Here’s a guide to using the star-story-solution formula for high-converting copy. What is the Star-Story-Solution Formula? The star-story-solution formula introduces a compelling character, grabs the reader with a … Read more
Every professional writer seeks to master the craft of writing effective copy that clearly communicates your message. But sometimes writing needs to do more than communicate: it needs to convert. When writing for marketing and advertising, the copy strategy helps guide writing that drives leads and sales. Here are my steps to developing an effective … Read more
You may have the best content ideas, and understand all the principles of effective writing, but none of it makes a difference if you don’t know how to put a sentence together. Writing mechanics are the fundamental tools and structures of writing, and without them a reader won’t understand your writing, let alone be persuaded … Read more
Successful freelance writing is about more than the ability to write, or your command of a language. Writing platforms, content mills, and job boards are full of writers, and there is stiff competition for almost all decent writing jobs. If you want to get better opportunities, work with better clients, and earn more money as … Read more
