Rebekah Villon 
Copywriting formulas are a great way to deliver powerful copy with proven effectiveness in less time. Instead of reinventing the wheel for each campaign, you can simply choose the right formula for your copy, and then modify it for your client, their product, and their customer. The BAB (before, after, bridge) formula is a great … Read more
The star-story-solution formula is an incredibly effective technique for sales and lead generation. In fact it’s so effective that, once you know it, you’ll recognize it everywhere. Here’s a guide to using the star-story-solution formula for high-converting copy. What is the Star-Story-Solution Formula? The star-story-solution formula introduces a compelling character, grabs the reader with a … Read more
Every professional writer seeks to master the craft of writing effective copy that clearly communicates your message. But sometimes writing needs to do more than communicate: it needs to convert. When writing for marketing and advertising, the copy strategy helps guide writing that drives leads and sales. Here are my steps to developing an effective … Read more
You may have the best content ideas, and understand all the principles of effective writing, but none of it makes a difference if you don’t know how to put a sentence together. Writing mechanics are the fundamental tools and structures of writing, and without them a reader won’t understand your writing, let alone be persuaded … Read more
Successful freelance writing is about more than the ability to write, or your command of a language. Writing platforms, content mills, and job boards are full of writers, and there is stiff competition for almost all decent writing jobs. If you want to get better opportunities, work with better clients, and earn more money as … Read more
Being a freelance copywriter is primarily about doing the work: writing every day. However, being a successful freelance writer is also about being a good small business owner. You need the same skills and tools to manage a writing business just like any other. Many freelance writers have the writing skills and creativity to be … Read more
Global demand for web content has created endless opportunities for freelance writers. Every enterprise needs a website, and every business needs visibility in search engines, so there is a huge demand for effective web copywriting. If you have a background in creative writing, journalism, or advertising, it’s not difficult to learn how to write for … Read more
Whether you are a creative writer or a copywriter, whether you are just starting out or have been a pro for years, there are times when your productivity plummets. It seems like hour after hour goes by, and somehow there still aren’t any words on the page. No matter what’s causing your slump, writing sprints … Read more
Where do you find a freelance writer? How can you be sure they fit your needs? How do you set up your writing projects for success and long-term writer relationships? Whether you are looking to simply hire a writer to fulfill a short term need, or need a team of professional copywriters to grow your … Read more
One of the best things about freelance writing is that you get to manage your own productivity. One of the worst things about freelance writing is that you have to manage your own productivity. It’s a whole new level of adulting. One of the secrets of successful writers is that they establish a set of … Read more