Copywriter’s Guide to Effective Writing

Most paid copywriting work is based on the psychological concepts of persuasive writing, but persuasion is based on the core principles of effective writing. Effective writing is copy that communicates clearly, ensuring the reader gets the intended message. Virtually all writers want to create effective copy, but often think that effectiveness is a question of … Read more

Great Tips for Improving Writer Productivity

Writing productively and managing your time well is essential for success as a freelance writer. Freelance writers can get paid by the word, by the page, by the project, by the hour, or a combination. No matter how you get paid, here are the best tips to manage your time and maximize your productivity. Why … Read more

How to Become a Successful Freelance Writer

How to Become a Successful Freelance Writer

As writers, many of us dream of writing whilst sitting with our laptops in a cafe in France or an exotic beach, enjoying life as a successful freelance writer. After all, it seems like the only prerequisite is the ability to write in your native language, have a laptop, and a good WIFI connection. Sadly, … Read more

How to Brief a Copywriter

Working with freelance content writers can be a challenge. But I’m going to show you how to brief a copywriter and give you a free briefing template. Often what seems like a simple, straightforward writing project can be mired down in delays and revisions, and it can take forever to get the finished piece you’re … Read more

ASAP Copywriting Deadlines: How to Manage a Last-Minute Request

Whether you are a freelance writer or a staff writer, you will eventually encounter the short-notice, last-minute, urgent copywriting deadline request. Handling these situations gracefully can make all the difference between establishing yourself as a professional, or falling apart like an amateur. Here are some key strategies for managing ASAP client requests. Don’t Panic When … Read more

How to Write an Engaging Internal Company Newsletter

At first glance, writing an internal company newsletter may seem like a daunting task. It may seem strange to write for a “captive” audience, and you may not be sure what topics to include. However, an internal company newsletter is very similar to any other email marketing campaign and follows all the same principles. Here … Read more

Copywriting Research Checklist

Writing effective copy is all about research and preparation. The more thorough your research is, the more effective your copy will be. Whether you are a new writer or an established expert, a checklist is a great way to make sure your research phase is thorough, efficient, and effective. Here are some examples of ways … Read more