Jon Wright 
Copywriting is basically the art of persuasion. A copywriter has to create content for advertisements to make them more interesting and convincing. It is one of the most important techniques used in marketing and advertising to increase conversions. It is not limited to just advertisements. Blog posts, emails, and other forms of content that are … Read more
Here I’ll discuss how to test your copywriting skills before dipping your feet into real work. You’ve bought all the copywriting training materials from the best copywriters. You’ve even gone ahead to practice because you’ve been told that practice makes perfect. Is that even enough? How do you convince a client that you can write … Read more
Lie and lay are a pair of words that constantly confuse writers and speakers, particularly when it comes to phrases like laid off or layed off. Let’s figure out which one is correct once and for all! Laid off or Layed off In this case, if you lost a job and wanted to know whether … Read more
Should it be logging in to or logging into or is it log in or login or any other permutation. I used to work in web development for various financial services companies, where the terms log in, logging in etc. are used frequently, and you would not believe the countless hours of my life I’ve … Read more
Whether to use year’s experience or years’ experience can be pretty confusing! Here’s how to tell them apart, and when you should use each one in a sentence. Thanks to the way the English language works, there are some things that are very complicated, or just needlessly difficult. Apostrophes are one of them and confuse … Read more
The English language contains hundreds of words with spelling variations. Dysfunction is one of those words, with its common spelling variation of disfunction. Neither spelling has a different meaning in the English language. Both Dysfunction & Disfunction are correct but Dysfunction is the generally accepted preferred spelling that most people use. The Meaning of Dysfunction … Read more
Using Flys or Flies incorrectly is a common grammatical mistake that is made even by native English speakers. Flies – Is the plural of a fly the insect or something that flies through the air (planes, birds, Superman, frisbees, etc.). It’s also used colloquially to mean something that moves quickly. Flys – Is normally wrong … Read more
It’s always Per Se. Per Say is wrong, even though it may sound and look right. Derived from Latin, ‘per se’ means ‘in and of itself’. It is used to distinguish between something in its narrower sense and something larger which it represents. Yes, it’s confusing, and yes I see per se spelled wrong all … Read more
Let’s vs lets – do you find it difficult to know which one you should be using in your writing? ‘Let’s’ and lets are different verb forms from the same root word: ‘let’. ‘Let’ can refer to one of several nouns or several verbs which sound the same but have different meanings. The structure and … Read more
Leafs or Leaves, what’s the difference? Nothing is more confusing than two words that sound exactly the same but are spelled differently. Leafs and Leaves is a set of homonyms that aren’t seen very often but can leave you scratching your head when they do. Homonyms, which are words that sound alike or are spelled … Read more
