Jon Wright

Jon has worked in Digital Marketing for over 20 years, mainly for large enterprises. He now runs an eCommerce Agency that helps merchants build and grow their stores. He writes about SEO, CRO amongst other things.

How to Use a P.S. in Your Sales Copy

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Whilst the use of P.S. has been around for years, that doesn’t mean its usefulness as a sales hook has diminished. So let’s explore how and why you should use a P.S. in your sales emails and letters. What does P.S. actually mean? According to Wikipedia: The term comes from the Latin post scriptum, an … Read more