Their Own or There Own?

Their own or there own? Are you trying to work out which one to use? ‘Their’ and ‘there’ are homophones, words which sound the same but have different meanings. Confusion over when to use them is very common, even amongst native English speakers. You must look at the context of the full sentence in order … Read more

What is the Plural of No and Yes

What is the plural of no and yes

I came across an article the other day which made me think about what is the plural of no and yes and when and how you should use them. The article used the word “no’s” as the plural of ‘no’. I winced a little and did some old man muttering about standards of education as … Read more

Is it Practise or Practice?

In British English both practise or practice are correct spellings but they are not interchangeable, you need to know when to use each. In American English the word is only spelled one way, practice (with a C, not an S). So, now we’ve got that covered, let me explain when to use practise and when … Read more

What To Look For In A Copywriter

what to look for in a copywriter

You need to know what to look for in a copywriter before you hire one, so here’s my guide to help you find a copywriter that is the best fit for you. What Type of Copywriter are You Looking For Copywriting for a sales page is very different to writing, say, product copy or a … Read more

AppSumo Review – Buyer Beware

AppSumo Review Hero

In this AppSumo Review, I’m sharing my experience of the platform, the pros & cons and things to be aware of. I have bought numerous pieces of software from AppSumo over the years. Though Appsumo is generally a great service, there are definitely pitfalls and things to look out for. What is AppSumo For those … Read more

How to Use a P.S. in Your Sales Copy

Whilst the use of P.S. has been around for years, that doesn’t mean its usefulness as a sales hook has diminished. So let’s explore how and why you should use a P.S. in your sales emails and letters. What does P.S. actually mean? According to Wikipedia: The term comes from the Latin post scriptum, an … Read more