With a TV commercial script, you have to make every word count. Use our free template and the guide below to create yours. Nobody will want to hang around and watch an advert on the TV if it isn’t engaging or interesting in some way. Think about the TV adverts that you remember. What did … Read more
Whether you are a freelance writer or a staff writer, you will eventually encounter the short-notice, last-minute, urgent copywriting deadline request. Handling these situations gracefully can make all the difference between establishing yourself as a professional, or falling apart like an amateur. Here are some key strategies for managing ASAP client requests. Don’t Panic When … Read more
Even when you aren’t directly selling a product, the job of most professional copywriters is to persuade. There are a lot of tips and tricks to persuasive writing, and an understanding of some basic psychology will help you write copy that is more engaging, and more effective. What is Persuasive Copywriting? The truth is, virtually … Read more
Trying out a new style of writing can be intimidating but a radio advert usually follows a simple script and there are several principles you can stick to for a high conversion rate every time. While you don’t necessarily want to follow a strict template, some general guidelines can help you figure out how to … Read more
At first glance, writing an internal company newsletter may seem like a daunting task. It may seem strange to write for a “captive” audience, and you may not be sure what topics to include. However, an internal company newsletter is very similar to any other email marketing campaign and follows all the same principles. Here … Read more
Writing effective copy is all about research and preparation. The more thorough your research is, the more effective your copy will be. Whether you are a new writer or an established expert, a checklist is a great way to make sure your research phase is thorough, efficient, and effective. Here are some examples of ways … Read more
Introduction If you strive to be a more versatile copywriter then learning how to write a persuasive sales letter is a must. Whether you’re writing a sales letter to a customer or business, for it to be effective, then it must follow a format. In this guide, we’ll look at the best sales letter format … Read more
