All of Pro Copy Tips copywriting tips.
Both beginner and pro copywriters have the same goal; producing good, influential copy. Whether fresh-faced or grizzled, if a copywriter can’t produce this consistently, they’ll find work opportunities drying up quickly. That’s why we’ve compiled a list of the best copywriting tips to aid both newbies and veteran freelancers. The list below is by no … Read more
Writing a compelling mission statement for a business is about far more than just vanity. Mission statements, when written well, set out your stall. They are there to communicate the reason that a business exists. Mission statements should clearly and concisely outline the aims, culture, values and ethics that drive *who* that business is. It … Read more
Direct mail has gained something of a bad reputation over the years, as it’s often perceived as annoying and outdated junk mail. The rapid growth in email marketing as a direct, easily measurable modern alternative, left many of us wondering if direct mail now was a thing of the past? So has direct mail lost … Read more
Most paid copywriting work is based on the psychological concepts of persuasive writing, but persuasion is based on the core principles of effective writing. Effective writing is copy that communicates clearly, ensuring the reader gets the intended message. Virtually all writers want to create effective copy, but often think that effectiveness is a question of … Read more
Whether you are a freelance copywriter working with a designer or a blogger doing everything yourself, understanding some basic design concepts will elevate your copy. However good your content, good design is crucial for it to work whether that be for print or the web. Proximity Proximity argues that designers should group visually similar or … Read more
A guarantee builds customer trust and lends credibility to your company. But how do you actually write a guarantee that works? Most people think guarantee policies are just more complicated refund policies. It can be a frightening undertaking for a business, but the benefit gained from a guarantee far outweighs the risk involved. Let’s go … Read more
The first rule drilled into our heads when learning proper writing etiquette is avoiding redundant words. However, in the field of copywriting, redundancy can make your copy more powerful. Intelligent Repetition and Redundancy Repetition and redundancy both involve repeating words, but do so in different ways and to different effects. Repetition restates a word or … Read more
Every week, I find at least one envelope from a bank, nonprofit, or other organization in my mailbox. These letters get one glance before they are tossed in the trash. Your copy will get the same amount of consideration when it ends up on front steps and mailboxes. How can you make sure your copy … Read more
The goal of any good piece of copy is to engage the audience and provoke an intended response. Imperative sentences are a useful tool that maximizes the odds of audience response. But what are imperative sentences? And how can you correctly implement them into your copy? Defining Imperative Sentences An imperative sentence conveys instructions or … Read more
A good copywriter isn’t simply a good writer. The copywriting skills required to truly excel run far beyond eloquence and good grammar. In this article, I’ll look at the top 10 copywriting; skills, instincts and attributes I think you need to be successful. What Are Copywriters? What Do They Do? The definition of a copywriter … Read more
