Why Good Copy Goes Bad

Copywriting can be a tough gig. When it works – it’s great. All is going well, you’re getting the desired results, confidence is high and all boxes are ticked. Hurrah! Then you submit another piece of work that, for whatever reason, simply doesn’t hit the spot. Is it you? Did you wake up this morning … Read more

Hard Sell vs Soft Sell: Which Should I Use?

Firstly, I’ll try and explain the difference between hard sell vs soft sell. I will then show you how and when it can be used to your advantage in advertising and copywriting. What is a hard sell in advertising? A hard sell uses direct language and often creates a sense of urgency to attract attention … Read more

How to Use a P.S. in Your Sales Copy

Whilst the use of P.S. has been around for years, that doesn’t mean its usefulness as a sales hook has diminished. So let’s explore how and why you should use a P.S. in your sales emails and letters. What does P.S. actually mean? According to Wikipedia: The term comes from the Latin post scriptum, an … Read more

Copywriting Research Checklist

Writing effective copy is all about research and preparation. The more thorough your research is, the more effective your copy will be. Whether you are a new writer or an established expert, a checklist is a great way to make sure your research phase is thorough, efficient, and effective. Here are some examples of ways … Read more