The AICPBSAWN Copywriting Formula Explained

Many of our favorite copywriting formulas have a simple acronym or catchy name to make them memorable. While AICPBSAWN doesn’t roll nicely off the tongue, it’s a great formula for copy that really converts. If you are experiencing a lot of abandoned carts, low dwell times, or if you simply need to write more effective … Read more

The ACCA Copywriting Formula Explained

Although the ACCA copywriting formula may not be as famous as AIDA, PAS, or BAB, you probably encounter it more often than you realize. It’s extremely common among charities and non-profits, and is a great way to sell intangible services.  What is the ACCA Formula? The ACCA formula has four distinct steps: Awareness, Comprehension, Conviction, … Read more

The 5 Basic Objections Copywriting Formula

The 5 Basic Objections copywriting formula will help you anticipate the most common objections, creating more powerful copy, headlines, and social media posts. Every salesperson knows that the key to sales success is overcoming objections. As a copywriter, you can anticipate and overcome objections proactively, boosting sales and conversions with more effective, persuasive copy. What … Read more

The 1-2-3-4 Formula Explained

1-2-3-4 Formula

The best copywriting formulas always seem to be the simplest. It doesn’t get much simpler than 1-2-3-4, does it? The 1-2-3-4 copywriting formula can help you create persuasive, relatable copy for any audience. What is the 1-2-3-4 Formula? Each number in the 1234 formula corresponds with something a potential buyer will want to know before … Read more

The A FOREST Copywriting Formula

The A FOREST copywriting formula is a mnemonic device for writing effective and persuasive copy. It uses techniques from classic English literature that have created some of the most enduring sentences and stories of all time. It’s a fantastic technique for copywriters with an education in literature, and for brands that want to tell the … Read more

The 6+1 Copywriting Formula Explained

The 6+1 copywriting formula was invented by entrepreneur and marketer Danny Iny. He had been using the AIDA formula, and found it was only effective in certain situations. Something was missing. The 6+1 formula adds what AIDA lacks, making it a very powerful copywriting formula.  What is the 6+1 Copywriting Formula? The 6+1 copywriting formula … Read more

The Approach Copywriting Formula Explained

The Approach copywriting formula is a detailed, meticulous formula that carefully builds the writer’s argument. Because of the level of detail and explanation, it’s not used as often as more versatile, all-purpose copywriting formulas. But it is highly persuasive, and can be used to convince people who are reluctant or skeptical of your claims. Let’s … Read more

The OATH Copywriting Formula Explained

Most copywriting formulas are focused on moving prospects further along the sales funnel, persuading them to purchase your solution or take your desired action. But what about people who aren’t in your funnel at all? What about readers who not only aren’t interested in your solution, but aren’t even aware that they have a problem?  … Read more

The String of Pearls Copywriting Formula Explained

In this post, we’ll look at the string of pearls copywriting formula and how you can use it to write like Tarantino. While most movies focus on one narrative, some tell multiple stories which fit together perfectly in the end. Tarantino films are great examples. Each storyline in Pulp Fiction can stand on its own, … Read more

Open Loops – The Art of the Cliffhanger

While reaching your audience has become easier, holding their attention is harder than ever. Your copy is a small island surrounded by thousands of others trying to steal your audience. How can you convince readers to spend their free time lounging on your copywriting beach instead of hopping over to another one? In this post, … Read more