The OATH Copywriting Formula Explained

Most copywriting formulas are focused on moving prospects further along the sales funnel, persuading them to purchase your solution or take your desired action. But what about people who aren’t in your funnel at all? What about readers who not only aren’t interested in your solution, but aren’t even aware that they have a problem?  … Read more

The String of Pearls Copywriting Formula Explained

In this post, we’ll look at the string of pearls copywriting formula and how you can use it to write like Tarantino. While most movies focus on one narrative, some tell multiple stories which fit together perfectly in the end. Tarantino films are great examples. Each storyline in Pulp Fiction can stand on its own, … Read more

Open Loops – The Art of the Cliffhanger

While reaching your audience has become easier, holding their attention is harder than ever. Your copy is a small island surrounded by thousands of others trying to steal your audience. How can you convince readers to spend their free time lounging on your copywriting beach instead of hopping over to another one? In this post, … Read more

A Copywriter’s Guide to the Best Copywriting Formulas

copywriting formulas

Where to Start? There are many copywriting formulas out there all claiming to elevate your copy, sell, convert and make your copy catnip to any reader, driving them straight to your perfectly crafted CTA (call to action) but which formula should you choose and why? Maybe you already have one or two go-to formulas that … Read more

The 4 U’s Copywriting Formula

The 4 U’s is more than a copywriting formula. It’s an incredibly useful checklist for writing strong copy for almost any application. It’s a powerful, versatile copywriting formula that all writers should have in their tool kit. What is the 4 U’s Formula? The 4 U’s copywriting formula was developed by entrepreneur Michael Masterson, and … Read more

The FAB Formula Explained

The FAB formula is one of the most powerful copywriting formulas for selling a product or service. Along with the AIDA formula, it’s one of the most frequently used formulas in sales and marketing, because it is so effective and useful in so many sales applications.  What is the FAB Formula? The FAB formula stands … Read more

The 3 Whys Explained

As part of our ongoing series on copywriting formulas, today I’m explaining the 3 Whys formula. However, the 3 Whys are so much more than a powerful formula for creating compelling copy. The 3 Whys are also a great tool for exploring strategy, defining goals and focus, and finding the meaning behind your work. The … Read more

The AIDPPC Copywriting Formula Explained

If you need a copywriting formula that is proven to increase sales and conversions, consider the AIDPPC formula. Invented by marketing copywriting master Robert Collier, AIDPPC can form the foundation for your sales copy, and for your entire sales strategy.  What is the AIDPPC Formula? AIDPPC stands for Attention, Interest, Description, Persuasion, Proof, and Close. … Read more

The BAB Formula Explained (Before – After – Bridge)

Before After Bridge Formula

Copywriting formulas are a great way to deliver powerful copy with proven effectiveness in less time. Instead of reinventing the wheel for each campaign, you can simply choose the right formula for your copy, and then modify it for your client, their product, and their customer. The BAB (before, after, bridge) formula is a great … Read more