How to Write a Fundraising Letter

I’ve worked with many charities over the years ranging from animal protection to child welfare, and sight and hearing loss. Each charity has its fundraising challenges, but all have the same goal – to engage donors with their stories and campaigns and hit their fundraising targets. This is vital to their work as without funding … Read more

How to Brief a Copywriter

Working with freelance content writers can be a challenge. But I’m going to show you how to brief a copywriter and give you a free briefing template. Often what seems like a simple, straightforward writing project can be mired down in delays and revisions, and it can take forever to get the finished piece you’re … Read more

ASAP Copywriting Deadlines: How to Manage a Last-Minute Request

Whether you are a freelance writer or a staff writer, you will eventually encounter the short-notice, last-minute, urgent copywriting deadline request. Handling these situations gracefully can make all the difference between establishing yourself as a professional, or falling apart like an amateur. Here are some key strategies for managing ASAP client requests. Don’t Panic When … Read more

How to Write a Radio Advert

Trying out a new style of writing can be intimidating but a radio advert usually follows a simple script and there are several principles you can stick to for a high conversion rate every time. While you don’t necessarily want to follow a strict template, some general guidelines can help you figure out how to … Read more