All our copywriting how to guides in one place.
Most of the time, writing aesthetic only comes up in discussions about novels and short stories. However, the topic is fascinating and something every type of writer should consider. True, I may be a little biased having spent four years and quite a bit of money taking classes studying them. But I only really learned … Read more
There are 7 parts of a letter in the standard format, these are: 1. Heading The heading is important as it tells the recipient where to contact you or the business that hired you. You’ll want to include your street address, city, state, and zip code in the heading. However, don’t write your name or … Read more
Global demand for web content has created endless opportunities for freelance writers. Every enterprise needs a website, and every business needs visibility in search engines, so there is a huge demand for effective web copywriting. If you have a background in creative writing, journalism, or advertising, it’s not difficult to learn how to write for … Read more
Do you want to double your conversions with a single, simple trick that takes only 5 minutes to learn? Yeah, me too. I can’t give you any guarantees, but I can provide some advice on crafting effective hooks and some hook examples. What is a Copywriting Hook? A copywriting hook is usually the introductory sentence … Read more
Finding clients is a constant struggle for freelance copywriters. It’s part of the burden we take on as both employees and managers of our own independent businesses. If you aren’t spending just as much, or more, time marketing your business as you are writing, you’ll quickly find your project pool drying up. However, there are … Read more
Email is still a key marketing tool that delivers your message straight to the customer and allows you to convert that message into sales success. Email marketing campaigns, when well executed, deliver results. In 2019, active email accounts surpassed 5.6 billion (source Statista) and according to figures in 2018 from SaleCycle, 59% of respondents say marketing emails influence their purchase … Read more
Where do you find a freelance writer? How can you be sure they fit your needs? How do you set up your writing projects for success and long-term writer relationships? Whether you are looking to simply hire a writer to fulfill a short term need, or need a team of professional copywriters to grow your … Read more
In this article, I’ll explain the importance of a strong, compelling headline, and how to write headlines that sell. Whatever medium you are writing headlines for, the primary objective is to attract the reader. Headlines are important. They are your opening pitch, with the ability to attract, repel, or simply go unnoticed. A powerful headline … Read more
Staying organized is an essential skill for any freelancer, and especially so for freelance writers. Many copywriting projects have multiple phases and rounds of review, and each milestone can have an associated deadline and discussion… tracking it all can be a challenge. Successful freelancing requires nearly as much project management as it does writing, so … Read more
I’ve worked with many charities over the years ranging from animal protection to child welfare, and sight and hearing loss. Each charity has its fundraising challenges, but all have the same goal – to engage donors with their stories and campaigns and hit their fundraising targets. This is vital to their work as without funding … Read more