What To Look For In A Copywriter

what to look for in a copywriter

You need to know what to look for in a copywriter before you hire one, so here’s my guide to help you find a copywriter that is the best fit for you. What Type of Copywriter are You Looking For Copywriting for a sales page is very different to writing, say, product copy or a … Read more

Basic Letter Formats: Which Should I Use?

Letter Formats

When writing a formal letter, you’ll need to use a format. I’ll go over basic letter formats and when you’ll want to use each of them. While the main parts of a letter will usually remain the same, changes in formatting can affect its presentation and professionalism. While letter writing has fallen out of fashion, … Read more

Writing Aesthetic – How to Find Your Vibe

Writing Aesthetic

Most of the time, writing aesthetic only comes up in discussions about novels and short stories. However, the topic is fascinating and something every type of writer should consider. True, I may be a little biased having spent four years and quite a bit of money taking classes studying them. But I only really learned … Read more

Writing Conventions for the Web – The Complete Guide

Writing Conventions for the Web

Global demand for web content has created endless opportunities for freelance writers. Every enterprise needs a website, and every business needs visibility in search engines, so there is a huge demand for effective web copywriting. If you have a background in creative writing, journalism, or advertising, it’s not difficult to learn how to write for … Read more

10 Effective Hook Examples for Compelling Copy

hook examples

Do you want to double your conversions with a single, simple trick that takes only 5 minutes to learn? Yeah, me too. I can’t give you any guarantees, but I can provide some advice on crafting effective hooks and some hook examples. What is a Copywriting Hook? A copywriting hook is usually the introductory sentence … Read more

How to Find Freelance Writing Clients

Find Freelance Writing Clients

Finding clients is a constant struggle for freelance copywriters. It’s part of the burden we take on as both employees and managers of our own independent businesses. If you aren’t spending just as much, or more, time marketing your business as you are writing, you’ll quickly find your project pool drying up. However, there are … Read more

Email Copywriting Best Practice – How to Create Copy That Converts

email copywriting

Email is still a key marketing tool that delivers your message straight to the customer and allows you to convert that message into sales success. Email marketing campaigns, when well executed, deliver results. In 2019, active email accounts surpassed 5.6 billion (source Statista) and according to figures in 2018 from SaleCycle, 59% of respondents say marketing emails influence their purchase … Read more

How to Write Headlines That Sell

How to Write Headlines

In this article, I’ll explain the importance of a strong, compelling headline, and how to write headlines that sell. Whatever medium you are writing headlines for, the primary objective is to attract the reader. Headlines are important. They are your opening pitch, with the ability to attract, repel, or simply go unnoticed. A powerful headline … Read more