Hidden Emotional Motivators That Make People Buy

Emotional Motivators

People buy a product or a service for two reasons, logic & emotion. Tapping into the latter of these, hidden emotional motivators, is key in creating copy that sells. When people buy a car, they undoubtedly have a logical reason behind needing a car. It will get them from point A to point B. But … Read more

Psychology for Writers: How to Create Copy that Sells

Even when you aren’t directly selling a product, the job of most professional copywriters is to persuade. There are a lot of tips and tricks to persuasive writing, and an understanding of some basic psychology will help you write copy that is more engaging, and more effective. What is Persuasive Copywriting? The truth is, virtually … Read more