Making Ordinary Copy Extraordinary
Whether you’re a start-up wishing your content could cut through the noise, a blogger, a freelance writer or a professional seeking proven copywriting hacks – ProCopyTips is here to help you to achieve your content goals
Latest Posts
Keyword Chef Review – Find Keywords You Can Rank For
In this Keyword Chef review, I’ll take you through what makes it unique, why I really like it and how it helps you find keywords you can actually rank for. Before I do, let’s cover off some basics as it will help explain how Keyword Chef is different from every other keyword research tool on…
What To Look For In A Copywriter
You need to know what to look for in a copywriter before you hire one, so here’s my guide to help you find a copywriter that is the best fit for you. What Type of Copywriter are You Looking For Copywriting for a sales page is very different to writing, say, product copy or a…
The BAB Formula Explained (Before – After – Bridge)
Copywriting formulas are a great way to deliver powerful copy with proven effectiveness in less time. Instead of reinventing the wheel for each campaign, you can simply choose the right formula for your copy, and then modify it for your client, their product, and their customer. The BAB (before, after, bridge) formula is a great…
Basic Letter Formats: Which Should I Use?
When writing a formal letter, you’ll need to use a format. I’ll go over basic letter formats and when you’ll want to use each of them. While the main parts of a letter will usually remain the same, changes in formatting can affect its presentation and professionalism. While letter writing has fallen out of fashion,…
Awesome Places to Find Paid Freelance Writing Jobs
It can be tough and time consuming to find paid freelance writing jobs, particuarly when you’re starting out. So I’ve pulled together a list of the best job boards, agencies, websites etc. to help you out. I’ve tried to cover a range of places where you’ll find freelance writing work at different price points, from…
The Star-Story-Solution Copywriting Formula for Sales Success
The star-story-solution formula is an incredibly effective technique for sales and lead generation. In fact it’s so effective that, once you know it, you’ll recognize it everywhere. Here’s a guide to using the star-story-solution formula for high-converting copy. What is the Star-Story-Solution Formula? The star-story-solution formula introduces a compelling character, grabs the reader with a…
Star-Chain-Hook: A Simple Content Formula for Creating Hooks
We’ve already discussed the importance of hooks in your copy and covered general guidelines for writing them. Still, it can be difficult to know whether you’ve taken the best approach in writing your hook. In this post, we’ll be looking at one of the most effective hook writing formulas, the star-chain-hook. Star-Chain-Hooks and How to…
Effective Copy Strategy – Our 7 Step Guide
Every professional writer seeks to master the craft of writing effective copy that clearly communicates your message. But sometimes writing needs to do more than communicate: it needs to convert. When writing for marketing and advertising, the copy strategy helps guide writing that drives leads and sales. Here are my steps to developing an effective…
Copywriting Checklist – Our 10 Step Guide to Great Copy
Beginning a new copywriting project can feel daunting. I always get excited by the opportunity of trying new approaches or ideas, but end up overwhelmed by the number of possibilities. Having a copywriting checklist to follow can take a lot of pressure off your shoulders during the writing process. What is a Copywriting Checklist? A…
Writing Aesthetic – How to Find Your Vibe
Most of the time, writing aesthetic only comes up in discussions about novels and short stories. However, the topic is fascinating and something every type of writer should consider. True, I may be a little biased having spent four years and quite a bit of money taking classes studying them. But I only really learned…
