The Star-Story-Solution Copywriting Formula for Sales Success

Star Story Solution

The star-story-solution formula is an incredibly effective technique for sales and lead generation. In fact it’s so effective that, once you know it, you’ll recognize it everywhere. Here’s a guide to using the star-story-solution formula for high-converting copy.  What is the Star-Story-Solution Formula? The star-story-solution formula introduces a compelling character, grabs the reader with a … Read more

Effective Copy Strategy – Our 7 Step Guide

Copy Strategy

Every professional writer seeks to master the craft of writing effective copy that clearly communicates your message. But sometimes writing needs to do more than communicate: it needs to convert. When writing for marketing and advertising, the copy strategy helps guide writing that drives leads and sales. Here are my steps to developing an effective … Read more

Writing Aesthetic – How to Find Your Vibe

Writing Aesthetic

Most of the time, writing aesthetic only comes up in discussions about novels and short stories. However, the topic is fascinating and something every type of writer should consider. True, I may be a little biased having spent four years and quite a bit of money taking classes studying them. But I only really learned … Read more

Business Tips for Freelance Writers

Business Tips for Freelance Writers

Being a freelance copywriter is primarily about doing the work: writing every day. However, being a successful freelance writer is also about being a good small business owner. You need the same skills and tools to manage a writing business just like any other. Many freelance writers have the writing skills and creativity to be … Read more

Writing Conventions for the Web – The Complete Guide

Writing Conventions for the Web

Global demand for web content has created endless opportunities for freelance writers. Every enterprise needs a website, and every business needs visibility in search engines, so there is a huge demand for effective web copywriting. If you have a background in creative writing, journalism, or advertising, it’s not difficult to learn how to write for … Read more