Making Ordinary Copy Extraordinary

The 5 Basic Objections copywriting formula will help you anticipate the most common objections, creating more powerful copy, headlines, and social media posts. Every salesperson knows that the key to sales success is overcoming objections. As a copywriter, you can anticipate and overcome objections proactively, boosting sales and conversions with more effective, persuasive copy. What…

The A FOREST copywriting formula is a mnemonic device for writing effective and persuasive copy. It uses techniques from classic English literature that have created some of the most enduring sentences and stories of all time. It’s a fantastic technique for copywriters with an education in literature, and for brands that want to tell the…

The 6+1 copywriting formula was invented by entrepreneur and marketer Danny Iny. He had been using the AIDA formula, and found it was only effective in certain situations. Something was missing. The 6+1 formula adds what AIDA lacks, making it a very powerful copywriting formula.  What is the 6+1 Copywriting Formula? The 6+1 copywriting formula…

The Approach copywriting formula is a detailed, meticulous formula that carefully builds the writer’s argument. Because of the level of detail and explanation, it’s not used as often as more versatile, all-purpose copywriting formulas. But it is highly persuasive, and can be used to convince people who are reluctant or skeptical of your claims. Let’s…

Most copywriting formulas are focused on moving prospects further along the sales funnel, persuading them to purchase your solution or take your desired action. But what about people who aren’t in your funnel at all? What about readers who not only aren’t interested in your solution, but aren’t even aware that they have a problem? …

In this post, we’ll look at the string of pearls copywriting formula and how you can use it to write like Tarantino. While most movies focus on one narrative, some tell multiple stories which fit together perfectly in the end. Tarantino films are great examples. Each storyline in Pulp Fiction can stand on its own,…

While reaching your audience has become easier, holding their attention is harder than ever. Your copy is a small island surrounded by thousands of others trying to steal your audience. How can you convince readers to spend their free time lounging on your copywriting beach instead of hopping over to another one? In this post,…