Making Ordinary Copy Extraordinary
Whether you’re a start-up wishing your content could cut through the noise, a blogger, a freelance writer or a professional seeking proven copywriting hacks – ProCopyTips is here to help you to achieve your content goals.
Latest Posts
The 5 Basic Objections Copywriting Formula
The 5 Basic Objections copywriting formula will help you anticipate the most common objections, creating more powerful copy, headlines, and social media posts. Every salesperson knows that the key to sales success is overcoming objections. As a copywriter, you can anticipate and overcome objections proactively, boosting sales and conversions with more effective, persuasive copy. What…
The 1-2-3-4 Formula Explained
The best copywriting formulas always seem to be the simplest. It doesn’t get much simpler than 1-2-3-4, does it? The 1-2-3-4 copywriting formula can help you create persuasive, relatable copy for any audience. What is the 1-2-3-4 Formula? Each number in the 1234 formula corresponds with something a potential buyer will want to know before…
The A FOREST Copywriting Formula
The A FOREST copywriting formula is a mnemonic device for writing effective and persuasive copy. It uses techniques from classic English literature that have created some of the most enduring sentences and stories of all time. It’s a fantastic technique for copywriters with an education in literature, and for brands that want to tell the…
The 6+1 Copywriting Formula Explained
The 6+1 copywriting formula was invented by entrepreneur and marketer Danny Iny. He had been using the AIDA formula, and found it was only effective in certain situations. Something was missing. The 6+1 formula adds what AIDA lacks, making it a very powerful copywriting formula. What is the 6+1 Copywriting Formula? The 6+1 copywriting formula…
The Approach Copywriting Formula Explained
The Approach copywriting formula is a detailed, meticulous formula that carefully builds the writer’s argument. Because of the level of detail and explanation, it’s not used as often as more versatile, all-purpose copywriting formulas. But it is highly persuasive, and can be used to convince people who are reluctant or skeptical of your claims. Let’s…
Medium vs Substack – For Freelance Writers
Chances are, many of your favorite online writers are using a blogging platform like Medium or Substack to make money from their writing. There are a variety of blogging platforms that don’t directly pay writers for their work, but instead use revenue-sharing models that allow writers to get paid for views, clicks, subscribers, etc. These…
The OATH Copywriting Formula Explained
Most copywriting formulas are focused on moving prospects further along the sales funnel, persuading them to purchase your solution or take your desired action. But what about people who aren’t in your funnel at all? What about readers who not only aren’t interested in your solution, but aren’t even aware that they have a problem? …
The String of Pearls Copywriting Formula Explained
In this post, we’ll look at the string of pearls copywriting formula and how you can use it to write like Tarantino. While most movies focus on one narrative, some tell multiple stories which fit together perfectly in the end. Tarantino films are great examples. Each storyline in Pulp Fiction can stand on its own,…
Open Loops – The Art of the Cliffhanger
While reaching your audience has become easier, holding their attention is harder than ever. Your copy is a small island surrounded by thousands of others trying to steal your audience. How can you convince readers to spend their free time lounging on your copywriting beach instead of hopping over to another one? In this post,…
A Copywriter’s Guide to the Best Copywriting Formulas
Where to Start? There are many copywriting formulas out there all claiming to elevate your copy, sell, convert and make your copy catnip to any reader, driving them straight to your perfectly crafted CTA (call to action) but which formula should you choose and why? Maybe you already have one or two go-to formulas that…