Making ordinary copy extraordinary
Whether you’re a start-up wishing your copy could cut through the noise, a blogger, a freelance writer or a professional seeking proven copywriting hacks – ProCopyTips is here to help you to achieve your copy goals.
Latest Posts
Envelope Teaser Copy That Will Get Your Letter Opened
Every week, I find at least one envelope from a bank, nonprofit, or other organization in my mailbox. These letters get one glance before they are tossed in the trash. Your copy will get the same amount of consideration when it ends up on front steps and mailboxes. How can you make sure your copy…
Great Tips for Improving Writer Productivity
Writing productively and managing your time well is essential for success as a freelance writer. Freelance writers can get paid by the word, by the page, by the project, by the hour, or a combination. No matter how you get paid, here are the best tips to manage your time and maximize your productivity. Why…
Imperative Sentences – Using Commanding Language in Your Copy
The goal of any good piece of copy is to engage the audience and provoke an intended response. Imperative sentences are a useful tool that maximizes the odds of audience response. But what are imperative sentences? And how can you correctly implement them into your copy? Defining Imperative Sentences An imperative sentence conveys instructions or…
How to Write a Fundraising Letter
I’ve worked with many charities over the years ranging from animal protection to child welfare, and sight and hearing loss. Each charity has its fundraising challenges, but all have the same goal – to engage donors with their stories and campaigns and hit their fundraising targets. This is vital to their work as without funding…
How to Become a Successful Freelance Writer
As writers, many of us dream of writing whilst sitting with our laptops in a cafe in France or an exotic beach, enjoying life as a successful freelance writer. After all, it seems like the only prerequisite is the ability to write in your native language, have a laptop, and a good WIFI connection. Sadly,…
Top 10 Copywriting Skills You Need to be Successful
A good copywriter isn’t simply a good writer. The copywriting skills required to truly excel run far beyond eloquence and good grammar. In this article, I’ll look at the top 10 copywriting; skills, instincts and attributes I think you need to be successful. What Are Copywriters? What Do They Do? The definition of a copywriter…
Why Good Copy Goes Bad
Copywriting can be a tough gig. When it works – it’s great. All is going well, you’re getting the desired results, confidence is high and all boxes are ticked. Hurrah! Then you submit another piece of work that, for whatever reason, simply doesn’t hit the spot. Is it you? Did you wake up this morning…
Hard Sell vs Soft Sell: Which Should I Use?
Firstly, I’ll try and explain the difference between hard sell vs soft sell. I will then show you how and when it can be used to your advantage in advertising and copywriting. What is a hard sell in advertising? A hard sell uses direct language and often creates a sense of urgency to attract attention…
Energize Your Creativity with Our Top 10 Tips
Believe it or not, we’re all creative in our own unique way. Some people are naturally creative, some develop their creativity through necessity and effort, and others just need to find a way to unlock it. When it comes to writing successful copy, you need to harness your creativity. This will help you to create…
How to Use a P.S. in Your Sales Copy
Whilst the use of P.S. has been around for years, that doesn’t mean its usefulness as a sales hook has diminished. So let’s explore how and why you should use a P.S. in your sales emails and letters. What does P.S. actually mean? According to Wikipedia: The term comes from the Latin post scriptum, an…