Making ordinary copy extraordinary
Whether you’re a start-up wishing your copy could cut through the noise, a blogger, a freelance writer or a professional seeking proven copywriting hacks – ProCopyTips is here to help you to achieve your copy goals.
Latest Posts
How to Find a Freelance Writer & Work With Them – Client Guide
Where do you find a freelance writer? How can you be sure they fit your needs? How do you set up your writing projects for success and long-term writer relationships? Whether you are looking to simply hire a writer to fulfill a short term need, or need a team of professional copywriters to grow your…
Sell a Copywriting Service Not a Product
Ever wondered why some freelance writers can charge $1,000 for writing a 1,000-word blog post whilst others can only charge $30? It’s because they are selling a copywriting service, not a product. Sure at the very low-end price-wise, you’re going to get poor grammar, poor flow, awkward construction, etc., but no one is going to…
Freelance Copywriting Fees – What and How to Charge
If you’re struggling to set the correct freelance copywriting fees for you, then you’ve come to the right place. I’ll look at different pricing methods, copywriting rates, and other pricing considerations to help you decide on your own copywriting fees. Pricing your work is one of the most difficult steps in any freelancer’s path towards…
How To Write a Mission Statement that Resonates and Inspires
Writing a compelling mission statement for a business is about far more than just vanity. Mission statements, when written well, set out your stall. They are there to communicate the reason that a business exists. Mission statements should clearly and concisely outline the aims, culture, values and ethics that drive *who* that business is. It…
Direct Mail – Trash or Treasure?
Direct mail has gained something of a bad reputation over the years, as it’s often perceived as annoying and outdated junk mail. The rapid growth in email marketing as a direct, easily measurable modern alternative, left many of us wondering if direct mail now was a thing of the past? So has direct mail lost…
Habits and Productivity Tips for Successful Freelance Writing
One of the best things about freelance writing is that you get to manage your own productivity. One of the worst things about freelance writing is that you have to manage your own productivity. It’s a whole new level of adulting. One of the secrets of successful writers is that they establish a set of…
How to Write Headlines That Sell
In this article, I’ll explain the importance of a strong, compelling headline, and how to write headlines that sell. Whatever medium you are writing headlines for, the primary objective is to attract the reader. Headlines are important. They are your opening pitch, with the ability to attract, repel, or simply go unnoticed. A powerful headline…
How to Track Your Copywriting Projects
Staying organized is an essential skill for any freelancer, and especially so for freelance writers. Many copywriting projects have multiple phases and rounds of review, and each milestone can have an associated deadline and discussion… tracking it all can be a challenge. Successful freelancing requires nearly as much project management as it does writing, so…
Hidden Emotional Motivators That Make People Buy
People buy a product or a service for two reasons, logic & emotion. Tapping into the latter of these, hidden emotional motivators, is key in creating copy that sells. When people buy a car, they undoubtedly have a logical reason behind needing a car. It will get them from point A to point B. But…
Freelance Writer Mistakes Clients Don’t Tell You About – Freelance Client Secrets
Unfortunately, they don’t hand you a Client Services Manual your first day as a freelance copywriter. If they did, it would help you avoid basic freelance writer mistakes, and build lasting client relationships that will sustain and grow your writing business. The truth is, most clients won’t give you feedback on your communication strategy: they…