Making Ordinary Copy Extraordinary
Whether you’re a start-up wishing your content could cut through the noise, a blogger, a freelance writer or a professional seeking proven copywriting hacks – ProCopyTips is here to help you to achieve your content goals.
Latest Posts
The PAS Copywriting Formula Explained (Problem – Agitate – Solution)
Copywriting formulas are great ways to increasing your copy’s effectiveness. One of the most commonly used formulas is the PAS formula. Below, I’ll go over the PAS copywriting formula and how to implement it in your copywriting. What is the PAS Formula? Part of the appeal of the PAS copywriting formula is its simplicity. You…
The 4 U’s Copywriting Formula
The 4 U’s is more than a copywriting formula. It’s an incredibly useful checklist for writing strong copy for almost any application. It’s a powerful, versatile copywriting formula that all writers should have in their tool kit. What is the 4 U’s Formula? The 4 U’s copywriting formula was developed by entrepreneur Michael Masterson, and…
The FAB Formula Explained
The FAB formula is one of the most powerful copywriting formulas for selling a product or service. Along with the AIDA formula, it’s one of the most frequently used formulas in sales and marketing, because it is so effective and useful in so many sales applications. What is the FAB Formula? The FAB formula stands…
The 3 Whys Explained
As part of our ongoing series on copywriting formulas, today I’m explaining the 3 Whys formula. However, the 3 Whys are so much more than a powerful formula for creating compelling copy. The 3 Whys are also a great tool for exploring strategy, defining goals and focus, and finding the meaning behind your work. The…
The AIDPPC Copywriting Formula Explained
If you need a copywriting formula that is proven to increase sales and conversions, consider the AIDPPC formula. Invented by marketing copywriting master Robert Collier, AIDPPC can form the foundation for your sales copy, and for your entire sales strategy. What is the AIDPPC Formula? AIDPPC stands for Attention, Interest, Description, Persuasion, Proof, and Close….
Keyword Chef Review – Find Keywords You Can Rank For
In this Keyword Chef review, I’ll take you through what makes it unique, why I really like it and how it helps you find keywords you can actually rank for. Before I do, let’s cover off some basics as it will help explain how Keyword Chef is different from every other keyword research tool on…
What To Look For In A Copywriter
You need to know what to look for in a copywriter before you hire one, so here’s my guide to help you find a copywriter that is the best fit for you. What Type of Copywriter are You Looking For Copywriting for a sales page is very different to writing, say, product copy or a…
The BAB Formula Explained (Before – After – Bridge)
Copywriting formulas are a great way to deliver powerful copy with proven effectiveness in less time. Instead of reinventing the wheel for each campaign, you can simply choose the right formula for your copy, and then modify it for your client, their product, and their customer. The BAB (before, after, bridge) formula is a great…
Basic Letter Formats: Which Should I Use?
When writing a formal letter, you’ll need to use a format. I’ll go over basic letter formats and when you’ll want to use each of them. While the main parts of a letter will usually remain the same, changes in formatting can affect its presentation and professionalism. While letter writing has fallen out of fashion,…
Awesome Places to Find Paid Freelance Writing Jobs
It can be tough and time consuming to find paid freelance writing jobs, particuarly when you’re starting out. So I’ve pulled together a list of the best job boards, agencies, websites etc. to help you out. I’ve tried to cover a range of places where you’ll find freelance writing work at different price points, from…
