Making ordinary copy extraordinary
Whether you’re a start-up wishing your copy could cut through the noise, a blogger, a freelance writer or a professional seeking proven copywriting hacks – ProCopyTips is here to help you to achieve your copy goals.
Latest Posts
Copywriter’s Guide to Effective Writing
Most paid copywriting work is based on the psychological concepts of persuasive writing, but persuasion is based on the core principles of effective writing. Effective writing is copy that communicates clearly, ensuring the reader gets the intended message. Virtually all writers want to create effective copy, but often think that effectiveness is a question of…
Design Concepts Every Copywriter Should Know
Whether you are a freelance copywriter working with a designer or a blogger doing everything yourself, understanding some basic design concepts will elevate your copy. However good your content, good design is crucial for it to work whether that be for print or the web. Proximity Proximity argues that designers should group visually similar or…
PR Copywriting – A Beginner’s Guide to Writing for Public Relations
The art of crafting great copy requires the writer to draw on many skill sets and have the ability to connect with the reader. PR Copywriting requires the same skills, but there are differences in strategy, approach and content. PR requires holistic thought, carefully crafting communication strategies that work for the business as a whole….
Write A Guarantee to Boost Your Sales
A guarantee builds customer trust and lends credibility to your company. But how do you actually write a guarantee that works? Most people think guarantee policies are just more complicated refund policies. It can be a frightening undertaking for a business, but the benefit gained from a guarantee far outweighs the risk involved. Let’s go…
Intelligent Redundancy – When Redundant Words Make Copy Powerful
The first rule drilled into our heads when learning proper writing etiquette is avoiding redundant words. However, in the field of copywriting, redundancy can make your copy more powerful. Intelligent Repetition and Redundancy Repetition and redundancy both involve repeating words, but do so in different ways and to different effects. Repetition restates a word or…
Freelance Writers Union – Freelance Writing Organisations Worth Joining
I was recently looking for any freelance writing organisations or new freelance writing communities worth joining. Originally I was looking for somewhere I could get a draft contract template from but then I got a bit distracted and started looking into freelance writing communities to network in. I thought I’d do a quick post to…
Envelope Teaser Copy That Will Get Your Letter Opened
Every week, I find at least one envelope from a bank, nonprofit, or other organization in my mailbox. These letters get one glance before they are tossed in the trash. Your copy will get the same amount of consideration when it ends up on front steps and mailboxes. How can you make sure your copy…
Great Tips for Improving Writer Productivity
Writing productively and managing your time well is essential for success as a freelance writer. Freelance writers can get paid by the word, by the page, by the project, by the hour, or a combination. No matter how you get paid, here are the best tips to manage your time and maximize your productivity. Why…
Imperative Sentences – Using Commanding Language in Your Copy
The goal of any good piece of copy is to engage the audience and provoke an intended response. Imperative sentences are a useful tool that maximizes the odds of audience response. But what are imperative sentences? And how can you correctly implement them into your copy? Defining Imperative Sentences An imperative sentence conveys instructions or…
How to Write a Fundraising Letter
I’ve worked with many charities over the years ranging from animal protection to child welfare, and sight and hearing loss. Each charity has its fundraising challenges, but all have the same goal – to engage donors with their stories and campaigns and hit their fundraising targets. This is vital to their work as without funding…