Football hero Cristiano Ronaldo has made a big splash in the realm of content creation with a pioneering partnership with YouTube sensation Mr. Beast. The partnership has taken the internet by storm.

In the short time since it was uploaded to Mr. Beast’s channel yesterday, the first video featuring the duo had amassed more than 50 million views. Ronaldo took part in one of Mr. Beast’s famous high-stakes challenges as part of the partnership; the winner received $1 million to be given to Ronaldo’s charity of choice.

Mr. Beast (Jimmy Donaldson) posted on social media, “Working with Cristiano was great.” That’s his real name. “The content truly reflects his own personality, and his competitive spirit added a whole new level of excitement to our tasks.”

Using Mr. Beast’s signature wit and complex production sets, the video “I Challenged Cristiano Ronaldo to Impossible Soccer Tricks for $1,000,000” shows Ronaldo taking on progressively harder football tasks.

The marketing department has recognized the strategic genius of this collaboration. “This relationship links two large audiences,” says Sarah Chen, an expert for digital media. “There will be record-breaking engagement numbers when Mr. Beast’s Gen Z crowd joins Ronaldo’s worldwide football fans.”

As a result of his success, Ronaldo has announced the opening of his own YouTube channel, where he intends to upload videos documenting his training sessions, family life, and life in Saudi Arabia with Al Nassr. Five million people signed up for the channel before any videos were uploaded.

After being the most-followed person on Instagram (with over 600 million followers), Ronaldo is now branching out into other digital platforms. He hopes to reach a younger demographic and expand his brand’s appeal beyond football with his collaboration with Mr. Beast.

The notoriously lavish producer and philanthropist challenger known as Mr. Beast has dropped hints about potential future projects including Ronaldo. He sent a tweet hinting that this was only the start. “Just wait till you witness our next move!”

The partnership has also generated conversations around how the entertainment industry is changing, with more and more famous athletes using social media and other online channels to communicate with their followers.