Creating a landing page that sells your products or services successfully is one of the most important aspects of marketing. If you have been struggling to increase sales with the help of your landing pages, then it is about time to look for new solutions that could make your landing pages more successful. Here’s how … Read more
Copywriting is basically the art of persuasion. A copywriter has to create content for advertisements to make them more interesting and convincing. It is one of the most important techniques used in marketing and advertising to increase conversions. It is not limited to just advertisements. Blog posts, emails, and other forms of content that are … Read more
Here I’ll discuss how to test your copywriting skills before dipping your feet into real work. You’ve bought all the copywriting training materials from the best copywriters. You’ve even gone ahead to practice because you’ve been told that practice makes perfect. Is that even enough? How do you convince a client that you can write … Read more
Many of our favorite copywriting formulas have a simple acronym or catchy name to make them memorable. While AICPBSAWN doesn’t roll nicely off the tongue, it’s a great formula for copy that really converts. If you are experiencing a lot of abandoned carts, low dwell times, or if you simply need to write more effective … Read more
Although the ACCA copywriting formula may not be as famous as AIDA, PAS, or BAB, you probably encounter it more often than you realize. It’s extremely common among charities and non-profits, and is a great way to sell intangible services. What is the ACCA Formula? The ACCA formula has four distinct steps: Awareness, Comprehension, Conviction, … Read more
The 5 Basic Objections copywriting formula will help you anticipate the most common objections, creating more powerful copy, headlines, and social media posts. Every salesperson knows that the key to sales success is overcoming objections. As a copywriter, you can anticipate and overcome objections proactively, boosting sales and conversions with more effective, persuasive copy. What … Read more
The best copywriting formulas always seem to be the simplest. It doesn’t get much simpler than 1-2-3-4, does it? The 1-2-3-4 copywriting formula can help you create persuasive, relatable copy for any audience. What is the 1-2-3-4 Formula? Each number in the 1234 formula corresponds with something a potential buyer will want to know before … Read more
The A FOREST copywriting formula is a mnemonic device for writing effective and persuasive copy. It uses techniques from classic English literature that have created some of the most enduring sentences and stories of all time. It’s a fantastic technique for copywriters with an education in literature, and for brands that want to tell the … Read more
The 6+1 copywriting formula was invented by entrepreneur and marketer Danny Iny. He had been using the AIDA formula, and found it was only effective in certain situations. Something was missing. The 6+1 formula adds what AIDA lacks, making it a very powerful copywriting formula. What is the 6+1 Copywriting Formula? The 6+1 copywriting formula … Read more
The Approach copywriting formula is a detailed, meticulous formula that carefully builds the writer’s argument. Because of the level of detail and explanation, it’s not used as often as more versatile, all-purpose copywriting formulas. But it is highly persuasive, and can be used to convince people who are reluctant or skeptical of your claims. Let’s … Read more
