Every professional writer seeks to master the craft of writing effective copy that clearly communicates your message. But sometimes writing needs to do more than communicate: it needs to convert. When writing for marketing and advertising, the copy strategy helps guide writing that drives leads and sales. Here are my steps to developing an effective … Read more
Beginning a new copywriting project can feel daunting. I always get excited by the opportunity of trying new approaches or ideas, but end up overwhelmed by the number of possibilities. Having a copywriting checklist to follow can take a lot of pressure off your shoulders during the writing process. What is a Copywriting Checklist? A … Read more
Most of the time, writing aesthetic only comes up in discussions about novels and short stories. However, the topic is fascinating and something every type of writer should consider. True, I may be a little biased having spent four years and quite a bit of money taking classes studying them. But I only really learned … Read more
There are 7 parts of a letter in the standard format, these are: 1. Heading The heading is important as it tells the recipient where to contact you or the business that hired you. You’ll want to include your street address, city, state, and zip code in the heading. However, don’t write your name or … Read more
You may have the best content ideas, and understand all the principles of effective writing, but none of it makes a difference if you don’t know how to put a sentence together. Writing mechanics are the fundamental tools and structures of writing, and without them a reader won’t understand your writing, let alone be persuaded … Read more
Successful freelance writing is about more than the ability to write, or your command of a language. Writing platforms, content mills, and job boards are full of writers, and there is stiff competition for almost all decent writing jobs. If you want to get better opportunities, work with better clients, and earn more money as … Read more
Being a freelance copywriter is primarily about doing the work: writing every day. However, being a successful freelance writer is also about being a good small business owner. You need the same skills and tools to manage a writing business just like any other. Many freelance writers have the writing skills and creativity to be … Read more
Global demand for web content has created endless opportunities for freelance writers. Every enterprise needs a website, and every business needs visibility in search engines, so there is a huge demand for effective web copywriting. If you have a background in creative writing, journalism, or advertising, it’s not difficult to learn how to write for … Read more
Copywriting is a burgeoning field providing a lot of opportunities to talented and ambitious writers. That doesn’t mean it is an easy field to enter or find success in. Many aspiring copywriters have a decent grasp on what it takes to make high-quality copy and assume they’ll be able to launch immediately into a successful … Read more
Even if they’ve never heard of the term, most people have used writing conventions before. This is doubly true in the case of people who make a living, such as freelance copywriters. I’ll provide a brief overview of writing conventions in this post and explain why they are so important to the writing process. What … Read more
