Copywriting formulas are a great way to deliver powerful copy with proven effectiveness in less time. Instead of reinventing the wheel for each campaign, you can simply choose the right formula for your copy, and then modify it for your client, their product, and their customer. The BAB (before, after, bridge) formula is a great … Read more
When writing a formal letter, you’ll need to use a format. I’ll go over basic letter formats and when you’ll want to use each of them. While the main parts of the letter will usually remain the same, changes in formatting can affect its presentation and professionalism. While letter writing has fallen out of fashion, … Read more
It can be tough and time consuming to find paid freelance writing jobs, particuarly when you’re starting out. So I’ve pulled together a list of the best job boards, agencies, websites etc. to help you out. I’ve tried to cover a range of places where you’ll find freelance writing work at different price points, from … Read more
The star-story-solution formula is an incredibly effective technique for sales and lead generation. In fact it’s so effective that, once you know it, you’ll recognize it everywhere. Here’s a guide to using the star-story-solution formula for high-converting copy. What is the Star-Story-Solution Formula? The star-story-solution formula introduces a compelling character, grabs the reader with a … Read more
We’ve already discussed the importance of hooks in your copy and covered general guidelines for writing them. Still, it can be difficult to know whether you’ve taken the best approach in writing your hook. In this post, we’ll be looking at one of the most effective hook writing formulas, the star-chain-hook. Star-Chain-Hooks and How to … Read more
Every professional writer seeks to master the craft of writing effective copy that clearly communicates your message. But sometimes writing needs to do more than communicate: it needs to convert. When writing for marketing and advertising, the copy strategy helps guide writing that drives leads and sales. Here are my steps to developing an effective … Read more
Beginning a new copywriting project can feel daunting. I always get excited by the opportunity of trying new approaches or ideas, but end up overwhelmed by the number of possibilities. Having a copywriting checklist to follow can take a lot of pressure off your shoulders during the writing process. What is a Copywriting Checklist? A … Read more
Most of the time, writing aesthetic only comes up in discussions about novels and short stories. However, the topic is fascinating and something every type of writer should consider. True, I may be a little biased having spent four years and quite a bit of money taking classes studying them. But I only really learned … Read more
There are 7 parts of a letter in the standard format, these are: 1. Heading The heading is important as it tells the recipient where to contact you or the business that hired you. You’ll want to include your street address, city, state, and zip code in the heading. However, don’t write your name or … Read more
You may have the best content ideas, and understand all the principles of effective writing, but none of it makes a difference if you don’t know how to put a sentence together. Writing mechanics are the fundamental tools and structures of writing, and without them a reader won’t understand your writing, let alone be persuaded … Read more
