Effective Copy Strategy – Our 7 Step Guide

Copy Strategy

Every professional writer seeks to master the craft of writing effective copy that clearly communicates your message. But sometimes writing needs to do more than communicate: it needs to convert. When writing for marketing and advertising, the copy strategy helps guide writing that drives leads and sales. Here are my steps to developing an effective … Read more

Business Tips for Freelance Writers

Business Tips for Freelance Writers

Being a freelance copywriter is primarily about doing the work: writing every day. However, being a successful freelance writer is also about being a good small business owner. You need the same skills and tools to manage a writing business just like any other. Many freelance writers have the writing skills and creativity to be … Read more

Writing Conventions for the Web – The Complete Guide

Writing Conventions for the Web

Global demand for web content has created endless opportunities for freelance writers. Every enterprise needs a website, and every business needs visibility in search engines, so there is a huge demand for effective web copywriting. If you have a background in creative writing, journalism, or advertising, it’s not difficult to learn how to write for … Read more