The AIDA Formula – and How to Actually Use it in Your Copywriting

The AIDA formula stands for Attention, Interest, Desire, Action and it’s probably one of the best-known acronyms in direct response marketing. This is a tried and tested way to breakdown your communications, ensuring your copy delivers all the required elements to achieve success. AIDA serves as a reminder when planning and writing your copy to … Read more

How to Brief a Copywriter

Working with freelance content writers can be a challenge. But I’m going to show you how to brief a copywriter and give you a free briefing template. Often what seems like a simple, straightforward writing project can be mired down in delays and revisions, and it can take forever to get the finished piece you’re … Read more

Dazzle your Clients to Become a Successful Freelance Writer

Becoming a successful freelance writer takes a lot more than just writing good copy, follow these tips to earn more money from your freelance writing business. Repeat Business is the Key to Become a Successful Freelance Writer This is the number one key to success, and it goes for most types of freelancing businesses not just freelance writing, build up … Read more

ASAP Copywriting Deadlines: How to Manage a Last-Minute Request

Whether you are a freelance writer or a staff writer, you will eventually encounter the short-notice, last-minute, urgent copywriting deadline request. Handling these situations gracefully can make all the difference between establishing yourself as a professional, or falling apart like an amateur. Here are some key strategies for managing ASAP client requests. Don’t Panic When … Read more

How to Write a Radio Advert

Trying out a new style of writing can be intimidating but a radio advert usually follows a simple script and there are several principles you can stick to for a high conversion rate every time. While you don’t necessarily want to follow a strict template, some general guidelines can help you figure out how to … Read more

Copywriting Research Checklist

Writing effective copy is all about research and preparation. The more thorough your research is, the more effective your copy will be. Whether you are a new writer or an established expert, a checklist is a great way to make sure your research phase is thorough, efficient, and effective. Here are some examples of ways … Read more