Making ordinary copy extraordinary
Whether you’re a start-up wishing your copy could cut through the noise, a blogger, a freelance writer or a professional seeking proven copywriting hacks – ProCopyTips is here to help you to achieve your copy goals.
Latest Posts
Why Good Copy Goes Bad
Copywriting can be a tough gig. When it works – it’s great. All is going well, you’re getting the desired results, confidence is high and all boxes are ticked. Hurrah! Then you submit another piece of work that, for whatever reason, simply doesn’t hit the spot. Is it you? Did you wake up this morning…
Hard Sell vs Soft Sell: Which Should I Use?
Firstly, I’ll try and explain the difference between hard sell vs soft sell. I will then show you how and when it can be used to your advantage in advertising and copywriting. What is a hard sell in advertising? A hard sell uses direct language and often creates a sense of urgency to attract attention…
Energize Your Creativity with Our Top 10 Tips
Believe it or not, we’re all creative in our own unique way. Some people are naturally creative, some develop their creativity through necessity and effort, and others just need to find a way to unlock it. When it comes to writing successful copy, you need to harness your creativity. This will help you to create…
How to Use a P.S. in Your Sales Copy
Whilst the use of P.S. has been around for years, that doesn’t mean its usefulness as a sales hook has diminished. So let’s explore how and why you should use a P.S. in your sales emails and letters. What does P.S. actually mean? According to Wikipedia: The term comes from the Latin post scriptum, an…
The AIDA Formula – and How to Actually Use it in Your Copywriting
The AIDA formula stands for Attention, Interest, Desire, Action and it’s probably one of the best-known acronyms in direct response marketing. This is a tried and tested way to breakdown your communications, ensuring your copy delivers all the required elements to achieve success. AIDA serves as a reminder when planning and writing your copy to…
Double Your Reading Speed – Stop Subvocalizing
As a writer, you must have an intimate understanding of your subject and one of the best ways to achieve this is through research. One way to enhance your research skills is to increase your reading speed. In this guide, we’ll look at subvocalization and the effect it has on your reading speed. By understanding…
How to Brief a Copywriter
Working with freelance content writers can be a challenge. But I’m going to show you how to brief a copywriter and give you a free briefing template. Often what seems like a simple, straightforward writing project can be mired down in delays and revisions, and it can take forever to get the finished piece you’re…
Dazzle your Clients to Become a Successful Freelance Writer
Becoming a successful freelance writer takes a lot more than just writing good copy, follow these tips to earn more money from your freelance writing business. Repeat Business is the Key to Become a Successful Freelance Writer This is the number one key to success, and it goes for most types of freelancing businesses not just freelance writing, build up…
How to Write a 30-second TV Commercial Script
With a TV commercial script, you have to make every word count. Use our free template and the guide below to create yours. Nobody will want to hang around and watch an advert on the TV if it isn’t engaging or interesting in some way. Think about the TV adverts that you remember. What did…
ASAP Copywriting Deadlines: How to Manage a Last-Minute Request
Whether you are a freelance writer or a staff writer, you will eventually encounter the short-notice, last-minute, urgent copywriting deadline request. Handling these situations gracefully can make all the difference between establishing yourself as a professional, or falling apart like an amateur. Here are some key strategies for managing ASAP client requests. Don’t Panic When…